Project iBaby
Published: 20 Jun 2014
With the rapidly increasing advancement of technology, Generation Y is giving way to Generation Wi-Fi with an increasing number of children growing up around gadgets. Being one of the world’s most tech-friendly cities, it is a common sight to see young toddlers in Singapore holding on to screen devices. A recent study by a group of final year medical students showed worrying statistics – three in four children under the age of two get more than an hour of screen time daily, with an average of more than an hour a day.
In view of this, the students came together to initiate a community outreach programme called “Project iBaby”. Through this initiative, the team aims to promote awareness on the prevalence of screen usage in children in the local community, educate the public on the recommended guidelines and provide management strategies on reducing screen usage.
The campaign kicked-off with an exhibition held at Kandang Kerbau Women’s and Children’s Hospital (KKH) on 6 June 2014. There were educational posters, brochures and goodies. The event attracted many interested and concerned parents, as well as healthcare professionals, who approached the team to have a better understanding on screen media usage.
As for the students, the event was a good opportunity for the team to learn more from parents who shared their personal experiences and concerns, which will help the team further improve their project.
