Jumana is a behavioural scientist passionate about improving public health outcomes through innovative approaches. Her research interests include population health, chronic disease prevention, and program design and evaluation. By leveraging design thinking methodologies and public and patient involvement, she aims to implement evidence-based interventions that are not only sustainably effective but also culturally sensitive and inclusive.

Previously, she has been involved in pushing forward agendas like HIV prevention, curbing e-cigarette uptake among adolescents, and community-based approaches for chronic disease management in global health settings. She has also applied behavioural science in adopting digital health for smoking cessation, health promotion and mental wellbeing. During her doctoral research, she focused on ways to tap into intrinsic motivation for type 2 diabetes and cardiovascular disease prevention through risk communication and e-counselling platforms.