A multi-disciplinary team comprising obstetricians, gynaecologists, paediatricians, and biomedical engineers from National University of Singapore (NUS), Yong Loo Lin School of Medicine (NUS Medicine), National University Health System (NUHS) and National University Hospital (NUH),  has found that the ability for personalisation of user experience, and localised content, were key determinants for the effectiveness and sustainability of digital health solutions that support women from pre- to post-pregnancy. Their findings were published in NPJ Digital Medicine and comprised insights from interviews conducted with 44 women at different stages of the childbearing roadmap, including preconception, pregnancy, and post birth.

Dr. V Vien Lee, research fellow at the Institute for Digital Medicine (WisDM) at NUS Medicine, and first author of the study, said, “Women who are trying to conceive, who are pregnant or who have recently given birth, have unique journeys and want digital health interventions tailored to their journey. Part of tailoring the intervention includes providing health information at the right time and sharing anecdotes of women who have similar experiences.”

Professor Dean Ho, Director of WisDM, who co-led the study, said, “The factors identified from our study provide a comprehensive view of the participants’ priorities, which could serve as a powerful framework for effective solutions to be developed with the user in mind.”

“Digital health solutions should be deeply contextualised to the needs of the users. Therefore, this study aimed to really understand what pregnant women in Singapore want and need in a digital solution,” added Dr Agata Blasiak, Research Assistant Professor at WisDM, and co-corresponding author of the study.

Read More: What women want to see in pregnancy health apps – NUS Yong Loo Lin School of Medicine