Professor Heidi J. Larson

Professor Heidi J. Larson is Director of The Vaccine Confidence Project and Professor of Anthropology, Risk and Decision Science at the London School of Hygiene & Tropical Medicine; Clinical Professor, Department of Health Metrics Sciences, University of Washington, Seattle; Guest Professor, University of Antwerp and KU Leuven, Belgium, and Visiting Professor, Department of Medicine, National University of Singapore. Prof. Larson previously headed Global Immunization Communication at UNICEF, chaired Gavi’s Advocacy Task Force, and served on the WHO SAGE Working Group on vaccine hesitancy. She is author of STUCK: How Vaccine Rumors Start – and Why They Don’t Go Away (Oxford University Press, 2020) and has published widely and lectured internationally on the drivers and enablers of vaccine confidence. She was awarded the 2021 Edinburgh Medal in recognition of her scientific work on the contagion of misinformation and its impact on human health. Heidi.Larson@lshtm.ac.uk www.vaccineconfidence.org @ProfHeidiLarson